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Real Estate Wholesaling: How To Sell With a Realtor

Real Estate Wholesaling

As an investor in real estate, you’re probably familiar with the idea of wholesaling, where you purchase properties at a discount and sell them to buyers for a profit. 

However, you might be wondering how to work with real estate agents to make the process smoother and more profitable. 

As you read through this guide, you’ll learn how to handle real estate wholesaling with agents and discover expert tips and advice to help you sell your properties successfully. 

Whether you are new to real estate wholesaling or a seasoned investor, this guide is for you. So, let’s get started!

What is Real Estate Wholesaling?

Real estate wholesaling is a transaction-based investment strategy that involves acquiring properties at discounted prices and then selling them to other buyers, typically real estate investors, at a higher price. 

The key to successful real estate wholesaling is finding undervalued distressed properties, negotiating with the seller to purchase them at a low price, and then reselling them at a profit.

Why Wholesaling is a Great Option?

Wholesaling in real estate offers numerous benefits that make it an attractive investment option. Here are some of the key advantages to keep in mind:

1. Low-Risk Investment

One of the main benefits of real estate wholesaling is the low level of risk involved. Investors can make quick profits without spending money on costly repairs and renovations, making it an excellent option for those short on cash or just starting in the real estate market.

2. Fast Profits

Wholesaling can be a lucrative investment option that allows investors to make quick profits. Since the focus is on finding undervalued properties and then quickly reselling them to buyers, investors can profit in weeks or even days.

3. Build a Network of Buyers

Wholesaling allows investors to build a network of buyers who are always on the lookout for great deals. This facilitates the investors to find buyers for their properties, which in turn helps them to close deals more quickly.

4. Low Start-Up Costs

Wholesaling has a low start-up cost compared to other real estate investment options. Investors can only invest a small sum of money to get started, and they can even begin wholesaling part-time while still maintaining their regular jobs.

5. Flexibility

Wholesaling offers a great deal of flexibility to investors. Since there is no need to renovate or maintain properties, investors can work from anywhere and even conduct business remotely. This allows for greater freedom and the ability to work at your own pace.

How to Handle Real Estate Wholesaling with Agents

When wholesaling real estate, many investors choose to work with an agent to help sell their properties. If you’re interested in wholesaling with a real estate agent, here are some key things to keep in mind:

1. Finding the Right Agent

Working with the right real estate agent can significantly impact when successfully wholesaling properties. Look for an agent with experience working with investors and understanding the wholesaling process’s ins and outs. A good agent can help you identify potential buyers and market your properties effectively.

2. Building a Strong Relationship

To successfully wholesale properties with a real estate agent, it’s essential to build a strong relationship with your agent. This means communicating regularly, setting clear expectations, and working together to achieve your goals. A good agent will be responsive, professional, and willing to make an extra effort to help you succeed.

3. Negotiating with the Agent

When it comes to wholesaling with a real estate agent, it’s essential to negotiate the terms of your partnership up front. This includes discussing commission rates, marketing expenses, and other fees. Make sure you understand exactly what you’ll be paying for and what you can expect in return.

4. Marketing Your Properties

Deciding to work with a real estate agent can help you market your properties effectively. Ensure your agent is familiar with your target market and knows how to reach potential buyers. This may include online advertising, social media marketing, and other strategies.

5. Closing the Deal

Once you’ve found a buyer for your property, it’s time to close the deal. Your agent can help you navigate the closing process and ensure all necessary paperwork is in order. This includes drafting and reviewing contracts, coordinating with the buyer’s agent and title company, and handling any issues.

Wholesaling Success: Key Factors

Real estate wholesaling can be a make-or-break endeavor, and to achieve success, there are some critical factors that every investor should keep in mind:

1. Finding the Right Properties

Finding the right properties is essential to succeed in real estate wholesaling. You need to identify undervalued properties that can be purchased at a discounted rate. This requires a deep understanding of the real estate market and the factors influencing property values.

To find the right properties, it’s crucial to develop a keen eye for spotting undervalued properties with the potential for significant appreciation. 

This may require extensive market research, analyzing market trends, and paying close attention to factors impacting property values, such as zoning regulations, local school districts, crime rates, and access to public transportation.

2. Negotiating Effectively with Sellers

Another key factor to wholesaling success is negotiating effectively with sellers. You need to be able to persuade sellers to accept your offer, even if it is lower than their asking price. This requires effective negotiation skills and the ability to build positive relationships with potential sellers.

Effective negotiation requires active listening, clear communication, and the ability to find common ground. When negotiating with sellers, it’s crucial to build a relationship with them, understand their needs, and explain how your offer can help them achieve their goals. You can do this by highlighting the unique benefits of your offer, such as a quick closing time, cash payment, or a simple, hassle-free transaction.

3. Finding Buyers for Your Properties

The final key factor to wholesaling success is finding buyers for your properties. You need to build a network of real estate investors interested in purchasing properties at discounted rates. This requires effective marketing and networking skills.

One of the most practical ways to build your buyer network is to attend local real estate investor meetings and events. This provides an opportunity to network with other investors, learn about the latest market trends and opportunities, and find potential buyers for your properties.

4. Use Online Sources 

Another effective strategy for finding buyers is to create an online presence. This can be achieved by creating a website, social media profiles, and online listings that showcase your properties and highlight their unique benefits. By leveraging these channels, you can increase your visibility, reach a wider audience, and generate more leads for your properties.


Real estate wholesaling is a practical investment strategy that allows investors to maximize their profits through strategic property transactions. You can make quick profits in the real estate market by finding undervalued properties, negotiating effectively, and building a network of buyers. 

However, success in wholesaling requires a deep understanding of the real estate market, the factors that influence property values, and strong negotiation and marketing skills. By adopting these strategies, you can become a successful real estate wholesaler.

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Last modified: February 22, 2023