Written by 9:08 am Real Estate Marketing

Should You Hire a Real Estate Social Media Manager?

real estate social media manager

As a real estate professional, you know that social media is no longer just an option but a must in today’s digital world. It’s where potential clients search for properties, read reviews, and engage with real estate businesses. But with the ever-evolving landscape of social media, managing your profiles can feel like a full-time job.

Imagine having more time to focus on closing deals, meeting with clients, and growing your business while your social media presence continues to thrive. That’s what a Social Media Manager can do for you. 

These experts can handle the day-to-day tasks of managing your social media profiles in a professional and strategic manner, so you can save time and resources while ensuring your online presence is top-notch.

So, to help you decide whether you should hire a real estate social media manager, let’s discuss some of its pros and cons while providing you with some alternative options. 

Pros of Hiring a Social Media Manager

There are many benefits to hiring a real estate social media manager. However, we’ve enlisted the top 5 benefits a social media manager can bring your business.

Social Media Strategy Expertise

A Social Media Manager brings specialized skills and knowledge in crafting effective strategies, creating compelling content, and managing social media profiles, ensuring your real estate business has a robust online presence.

Time and Resource Savings

Managing social media can be time-consuming, and hiring a Social Media Manager can free up your valuable time. This allows you to focus on other important aspects of your real estate business while also saving resources in terms of hiring and training.

Increased Brand Visibility and Engagement

A Social Media Manager can help boost your brand visibility by creating consistent and engaging content that resonates with your target audience, leading to higher engagement rates, increased followers, and improved brand recognition in the competitive real estate market.

Targeted Audience Reach and Lead Generation.

With their expertise in social media advertising and targeting, a Real Estate Social Media Manager can help you reach your ideal audience and generate leads through strategic campaigns, maximizing your chances of connecting with potential clients and converting them into loyal customers.

Keeping Up with Social Media Trends and Algorithms

Social media trends and algorithms are constantly evolving, and it can be challenging to stay updated. A Social Media Manager stays abreast of the latest changes, ensuring your real estate business adapts to the ever-changing landscape of social media and remains relevant and effective in your online marketing efforts.

Cons of Hiring a Social Media Manager

Before deciding whether to hire a real estate social media manager, it’s crucial to consider some of the potential drawbacks that may come with it.

Cost and Budget Constraints

Hiring a Real Estate Social Media Manager may involve additional costs, including salary, benefits, and outsourcing fees, which could impact your budget and financial resources.

Brand Image and Voice Trust

Entrusting an external party with your real estate business’s brand image and voice can be a concern, as it requires placing your brand’s reputation in their hands and ensuring they align with your business values and messaging.

Finding the Right Fit

Finding a Social Media Manager who understands the real estate industry, your target audience, and your unique business requirements may pose a challenge because it requires careful selection and screening to find the right fit.

Managing Expectations and Results

Setting clear expectations and monitoring results can be challenging when working with a Social Media Manager. It requires effective communication and regular performance evaluation to meet your business goals.

Risks of Ineffective Management

If not properly managed, social media can have potential risks, such as negative reviews, public relations issues, and compliance violations. Hiring a Social Media Manager who is not well-equipped to handle these risks can pose a threat to your real estate business’s reputation and success.

What are the Alternatives to Hiring a Social Media Manager

When considering the option of hiring a real estate social media manager, there are several alternatives to explore. These options might provide different approaches to managing your social media presence, tailored to your specific needs, resources, and goals.

1. In-House Social Media Management

This involves hiring a dedicated social media professional as an internal employee to handle your real estate social media efforts. In-house management can provide more control and customization in managing your social media presence.

2. Outsourcing to a Digital Marketing Agency

Partnering with a digital marketing agency that specializes in real estate can provide expertise in social media management along with other digital marketing services, offering a comprehensive approach to your online presence.

3. Utilizing Automated Social Media Tools and Software

There are various social media management tools and software available that can help automate scheduling, content creation, and performance tracking, reducing the need for a dedicated social media manager.

Some of the tools you can use are: 

4. Self-Managing Social Media

Real estate professionals can manage their social media themselves with proper training and resources, including staying updated with best practices and trends and dedicating time and effort to maintaining a consistent social media presence.

Doing it yourself gives real estate professionals complete control over their brand image and messaging, allowing for personalized and timely interactions with their audience.

Final Takeaway

The ultimate decision to hire a real estate social media manager depends on various factors such as budget, resources, expertise, and business goals. 

While it can provide numerous benefits, such as expertise in social media strategy, time and resource savings, increased brand visibility, and targeted audience reach. At the same time, there are also potential drawbacks to consider, such as costs, trusting an external party with your brand image, and managing expectations. 

Alternatively, you can manage your own social media presence, or utilizing automated social media tools can be considered. 

Ultimately, the choice of whether or not to hire a real estate social media manager should be based on a careful assessment of your unique needs and resources.

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Last modified: April 12, 2023