There is no doubt that Zillow is one of the most preferred online platforms for individuals looking to sell or buy a property. With 60 million people visiting this website every month, Zillow can be the ideal place for real estate agents to find leads for their businesses.
What further sets this website apart from others is its Zillow Premier Agent program. It allows potential home buyers and sellers to connect with professional real estate agents who are part of this program.
But does Zillow premier agent actually works? Yes, it certainly does. Agents who’re part of this program get to display their contact information to millions of users on Zillow and its affiliates like Trulia.com, RealEstate.com, and StreetEasy.com.
To get more information on how ZPA works and how effective it is for agents to maximize their real estate business, read this article til the end.
In this Article
Zillow Premier Agent Explained
Zillow Premier Agent is like a VIP program for real estate agents on the popular online platform called Zillow. It’s designed to help agents boost their business and connect with potential clients.
Here’s the deal: When you become a Premier Agent, you get special perks and advantages. Your profile gets more visibility, making it convenient for users to find you when they’re searching for homes to buy or sell. You can think of it as standing out in a crowded room – you catch people’s attention, and they’re more likely to reach out to you.
But it doesn’t stop there! When someone shows interest in a property on Zillow, they might fill out a form or ask for more information. And guess what? Zillow sends those leads directly to Premier Agents in the area where the property is. It’s like having a direct line to potential clients actively searching for their dream homes.
Zillow Premier Agent also offers advertising options. You can showcase your services and listings in various ways, like appearing on listing pages or in search results. This extra visibility can give you an edge in reaching even more potential clients and growing your business.
Is Zillow Premier Agent Effective?
Zillow Premier Agent has proven to be highly effective for real estate agents. The program offers numerous benefits and tools that can significantly enhance an agent’s success.
Increased ROI
Zillow Premier Agent operates on a paid model, meaning agents are required to pay to participate in this program. However, the program offers a substantial return on investment. Many agents have reported significant growth in their client base and business volume after participating in the program.
By making the most of the resources provided by Zillow Premier Agent, agents can expand their reach, establish their expertise, and ultimately achieve success in the competitive real estate market.
Enhanced Visibility
One of the key advantages of Zillow Premier Agent is the increased visibility it provides. Agents participating in the program have their profiles prominently displayed on the Zillow platform, making it easier for potential clients to find them.
This heightened visibility can lead to more inquiries and connections with motivated buyers and sellers.
Lead Generation
Zillow Premier Agent generates leads directly from interested individuals who express interest in a property. These leads are then forwarded to Premier Agents operating in the relevant area.
Agents can quickly engage with potential clients and offer them valuable information on the home buying or selling process by receiving these leads. They can guide them through the entire process seamlessly.
Online Advertisement
This program also offers advertising options to its Premier agents. Agents can strategically promote their services and listings on Zillow and its partner websites, increasing their exposure to a wider audience actively searching for homes. This additional advertising can amplify an agent’s visibility and attract even more potential clients.
Quick Follow-up Opportunities
Being part of Zillow Premier Agent means you have the advantage of swiftly responding to leads. You get a notification in your Email inbox as soon as you receive a lead. This lets you quickly reach out to potential clients, address their questions, and provide valuable guidance.
Sending a prompt follow-up helps build trust and shows potential clients that you are a dedicated and reliable professional.
Dedicated Concierge Service
One notable benefit of Zillow Premier Agent is the availability of a dedicated concierge service. This service acts as a valuable resource and support system for Premier Agents.
When an agent signs up for Zillow Premier Agent, they are assigned a concierge who serves as a single point of contact and assists them throughout their Zillow journey. This concierge will filter out the leads and only refer serious buyers to you, along with their contact information and other details.
How much does a Zillow Premier Agent Cost?
Unfortunately, there’s no clear-cut answer to that, and neither Zillow provides any standard pricing plans. The reason is that Zillow’s pricing varies for every ZIP code and depends on the local housing market.
Other factors influencing the program’s cost are the number of agents competing in a particular area, and the number of leads an agent wants to generate.
The cost can also depend on the level of advertising or marketing services agents choose to utilize within the program. Zillow offers various advertising options that agents can invest in to further promote their services and listings, and the associated costs may vary depending on the specific advertising strategy selected.
Given the variability in pricing, it’s best to contact Zillow directly or visit their website for up-to-date and accurate information regarding the specific costs of becoming a Zillow Premier Agent in your desired location.
They can offer customized pricing plans and options that suit your requirements and prevailing market conditions.
The Bottom Line
Zillow Premier Agent is an outstanding opportunity if you’re an agent searching for qualified leads. The leads you receive are filtered through Zillow’s algorithm and represent individuals genuinely interested in buying a home, making them promising potential clients.
The rest is up to the agent, how they nurture and convert these leads into successful transactions by providing exceptional service, expertise, and guidance throughout the home-buying process.
A major drawback of the platform is the high cost for agents, particularly in competitive markets like California or Miami. The increased competition among the agents can also be a significant challenge for individuals looking to secure leads and clients.
However, with effective strategies, proactive marketing efforts, and a strong focus on delivering exceptional service, individual agents can still succeed and thrive amidst the competition.
Last modified: May 15, 2023
