When selling a property, a strong real estate listing is essential. It’s the first impression potential buyers will have of your home, and it can make all the difference in whether or not your property sells quickly and for the right price. When creating your listing, one of the most important things to consider is “what to have in your real estate listing.” A well-crafted listing will include high-quality photos, detailed information about the property, accurate pricing, virtual tours or video walkthroughs, and contact information for the listing agent. In this article, we will discuss the non-negotiables you should have in your real estate listing to ensure that it stands out from the competition and attracts the right buyers.
What to have in your real estate listing
A. High-quality photos of the property
The visual appeal of a property is crucial in catching the attention of potential buyers. High-quality photos that showcase the property in the best possible light are a must-have in your real estate listing. Make sure the photos are well-lit, well-composed, and showcase the property’s key features.
B. Detailed property information
Buyers are looking for as much information as possible to make an informed decision. Detailed property information that includes the square footage, the number of bedrooms and bathrooms, the location, and any unique features will help buyers understand what they are getting.
C. Accurate pricing
Pricing is one of the most critical aspects of a real estate listing. Setting the right price will attract buyers who can afford the property. Pricing too high will discourage buyers, while pricing too low may leave money on the table.
D. Virtual tours or video walkthroughs
Virtual tours or video walkthroughs can provide buyers with a more immersive experience and help them envision themselves living in the property. It will give them a good idea of the layout and flow of the property and allow them to see the home’s features from the comfort of their own home.
E. Contact information for the listing agent
Including the contact information for the listing agent on the real estate listing is essential. Buyers will want to reach out and ask questions about the property, schedule a viewing, or make an offer. Providing clear and accurate contact information will make it easy for buyers to get in touch.
Other important elements
A. Accurate and attractive property descriptions
A well-written property description can help buyers understand your property’s unique features and benefits. It should be accurate, clear, and easy to read. Additionally, it should highlight the selling points of the property and create an emotional connection with the buyer.
B. listing on relevant real estate websites
Having your property listed on the relevant real estate websites will increase its visibility and reach a larger audience. Popular websites like Zillow, Realtor, and Redfin are great places to start.
C. Marketing and promotional efforts
Marketing and promotional efforts can help your property stand out in a crowded market. This can include things like hosting an open house, utilizing social media, or working with a professional photographer.
D. Professional staging (if applicable)
Professional staging can help buyers envision the property as their own. It can make the property look more attractive and help buyers see the potential of the space. This is especially important for properties that are vacant or have been lived in for a long time.
7 Common Mistakes to Avoid when Listing a Property
- Not hiring a professional photographer: Poor quality or low-resolution photos can make a property look unappealing and turn off potential buyers. A professional photographer will be able to showcase the property in the best possible light and make it more attractive to buyers.
- Not providing accurate or complete information about the property: Providing inaccurate or incomplete information about the property can lead to confusion and mistrust among potential buyers. It’s essential to provide accurate information about the square footage, number of bedrooms and bathrooms, location, and property’s unique features.
- Pricing the property too high or too low: Pricing is one of the most critical aspects of a real estate listing. Setting the right price will attract buyers who can afford the property. Pricing too high will discourage buyers, while pricing too low may leave money on the table.
- Not utilizing virtual tours or video walkthroughs: Virtual tours or video walkthroughs can provide a more immersive experience for buyers and help them envision themselves living in the property. It’s an important feature that should not be overlooked when listing a property.
- Not staging the property: A cluttered or poorly-maintained property can be off-putting to buyers. Professional staging can help buyers envision the property as their own and make it more attractive to potential buyers.
- Not updating the listing regularly: A stale or outdated listing can make a property appear unappealing to potential buyers. It is important to keep the listing updated with new photos, information, and pricing as needed.
- Not marketing the property effectively: Marketing and promotional efforts can help your property stand out in a crowded market. This can include things like hosting an open house, utilizing social media, or working with a professional photographer.
Creating a successful real estate listing requires careful consideration and attention to detail. There are many important things to have in a real estate listing, including high-quality photos, detailed property information, accurate pricing, virtual tours or video walkthroughs, and contact information for the listing agent.
Additionally, there are other important elements to consider, such as accurate and attractive property descriptions, listing on relevant real estate websites, marketing, and promotional efforts, and professional staging. It’s important to avoid common mistakes such as not hiring a professional photographer, not providing accurate information, pricing the property too high or too low, not utilizing virtual tours or video walkthroughs, not staging the property, not updating the listing regularly, and not marketing the property effectively.
Following a real estate listing checklist and being mindful of these key points can increase the chances of creating a successful real estate listing and attracting more buyers to your property.
Last modified: January 31, 2023